Angels & Pirates
The client’s brand name draws on the wonder and excitement of childhood, with a playful interpretation of the nursery rhyme that posits what little boys and girls are made of. Angels & Pirates is an online children's apparel company, founded in Manchester, England selling clothing and accessories for 'street-smart' kids up to age 14. They re-imagine everyday basics, matching form and style with practicality and function.
Using the imagery and colour palette of the scourges of the Seven Seas, I subverted the notoriety of the ‘Jolly Roger’ by combining it with the sanctified symbolism of the halo to produce a logo mark that we dubbed the ‘Holy Dodger’. Variations of the ‘skull and crossbones’ were also incorporated into the identity to add versatility.
