Three Kings
This tri-partner culinary venture, which incorporates a restaurant, bar and grill, aimed to be a leader in the hospitality and catering arena. Ambitious and driven, these 3 partners were determined to ‘rule’ each sector with outstanding food and unequalled service delivery.
I devised a logomark comprising 3 crowns that work equally well in its full-colour form and simplified monochrome. Employing a colour palette that complements the mark and exudes a regal presence, it was important to treat a well-known symbol such as a crown, with a fresh approach and avoid cliché.
